US Release Date: 10/23/15
Controversy is haunting Paranormal Activity: The Ghost Dimension even before its release.
Under the studio’s plan, fans – instead of waiting the usual three to four months – will be able to view the film digitally a mere seventeen days after it all but leaves theaters. That means it will be available around six to seven weeks after its initial release.
The plan first came to light in July when Paramount announced that it had struck a deal with AMC Entertainment to make Ghost Dimension and Scouts Guide to the Zombie Apocalypse available quickly. Paramount asked other theaters to join the scheme, and promised to share an undisclosed portion of revenues generated by Video on Demand (VOD).
However, many chains are now refusing to carry the film. The Hollywood Reporter estimates that the film will go out to only 1,400 theaters – a number which it says is far smaller than 2,883 for Paranormal Activity: The Marked Ones and 3,000 locations for each of the first three installments.
In an interview with the publication, Paramount vice president Rob Moore says the studio wants the theatrical window to take in big bucks. At the same time he is confident that digital profits will make up for any financial shortcomings at the box office.
“This is about the long-term health of the business,” he is quoted as saying. “So there is not this long period of time when a consumer can’t watch a movie.”
But the plan does not sit well with Regal Entertainment – one of the biggest movie chains in the US. In a separate interview with The Hollywood Reporter, Amy Miles, Regal’s CEO, insisted that her company would instead be concentrating on traditional theatrical releases.
However, five additional chains have signed up to the scheme. Among them are National Amusements, Southern Theatres, Alamo Drafthouse and iPic.
Meanwhile, writer Scott Mendelson of Forbes believes Paramount’s idea could ultimately help cinema chains. Instead of keeping a film on screens long after demand has dried up, he says, chains could bring in a new small-scale horror movie or independent title – something that might have been a mainstream hit before multiplexes became swamped by mediums such as IMAX and 3D.
“If it allows more and more diverse films to play in actual nationwide multiplex releases,” he writes, “if only for a limited time, I count that as a measured victory.”
Studio: Paramount Pictures
Director: Gregory Plotkin
Stars: Chris J. Murray, Brit Shaw, Olivia Taylor Dudley, Dan Gill, Ivy George, Jessica Brown, Chloe Csengery, Don McManus, Hallie Foote, Cara Pifko
Screenwriters: Brantley Aufill and Jason Harry Pagan & Andrew Deutschman. Story by Jason Harry Pagan & Andrew Deutschman and Adam Robitel & Gavin Heffernan
Producers: Jason Blum and Oren Peli
Executive Producers: Steven R. Molen and Steven Schneider
Image Info: Ivy George in Paranormal Activity: The Ghost Dimension from Paramount Pictures. Photo credit: Paramount Pictures © 2015 Paramount Pictures. All Rights Reserved.